The Work
Campaign India Team
Jan 05, 2018

Pick of the Week: Axis MF

The 'science experiment' was conceptualised by The Womb

Pick of the Week: Axis MF
Axis Mutual Fund's film to bring out the benefits of ELSS (equity linked saving schemes) is our pick this week.
 
What makes the film stand out is the creative thought. 

The ad film was conceptualised by The Womb.

Also read:

 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Eknath Shinde's message to advertising, marketing and media professionals

7 Eknath Shinde's message to advertising, marketing and media professionals

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

8 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Moves and Wins: Week of 30 June

10 Moves and Wins: Week of 30 June

Related Articles

Axis Mutual Fund champions risk literacy for informed investor triumphs
Advertising
Sep 11, 2023
Campaign India Team

Axis Mutual Fund champions risk literacy for ...

Axis Mutual Fund takes a stand against fake news, pushes need of financial advisor
The Work
Jan 14, 2019
Campaign India Team

Axis Mutual Fund takes a stand against fake news, ...

Axis Mutual Fund conducts a science experiment to reveal benefits of ELSS
The Work
Jan 04, 2018
Campaign India Team

Axis Mutual Fund conducts a science experiment to ...

Pick of the Week: Work that wowed us
Advertising
Dec 29, 2023
Campaign India Team

Pick of the Week: Work that wowed us

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
2 days ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
2 days ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
2 days ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
2 days ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.