TikTok has concluded its search for a global media partner. It has appointed PHD as its Global Agency of Record to manage media planning and buying duties across all channels in international markets outside of China.
The appointment is effective immediately and will see the global media network facilitate duties across the globe, working closely with the social platform’s global leadership team in Beijing.
Anna Chitty, CEO, PHD China, adds: "PHD shares common values and thinking with TikTok, which has broken records in the social media landscape to become the fastest-growing platform in history. We are honoured to partner with such an incredible success story and look forward to the challenge of accelerating their global momentum further.”
Philippa Brown, worldwide CEO of PHD said, “We’re delighted to be partnering with TikTok at this exciting stage in the platform’s growth journey.”
Omnicom Media Group China’s COO, Claudine Kwek, added, “This is yet another validation of our brand-led, group-powered approach in delivering market-leading solutions for our clients. We look forward to deploying these services for TikTok and working with them on the continuation of their global success story.”