Lenovo India has assigned its digital media duties to ‘Performics. Resultrix’ (earlier Performics), the performance marketing arm of Zenith (earlier ZenithOptimedia).
Mayoori Kango, MD, Performics. Resultrix, said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimisation is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”
Bhaskar Choudhuri, director – marketing, Lenovo India, said, “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership.”