Campaign India Team
Jun 06, 2011

Percept and Pointlogic enter into a strategic alliance

Together, they will offer consulting, modeling and software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies

Percept and Pointlogic enter into a strategic alliance

Percept Media, the media planning, buying and evaluation arm of Percept Limited has entered into a strategic alliance with Pointlogic. Pointlogic provides integrated marketing communications and marketing ROI solutions.
 
 Through this alliance Percept will customise and localise offerings from Pointlogic and apply them to Indian advertisers and marketers using consumer insights and expertise.
 
Together, Percept and Pointlogic will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian
companies. Percept will apply Pointlogic methods and tools leading to services to gain a competitive advantage in the media and communications domain.
 
Commenting on this strategic alliance, Shripad Kulkarni,  chief executive officer, Percept Media said, “We are extremely happy to partner with Pointlogic for this unique venture. Pointlogic is globally recognized as a pioneer in analytics and creating specialized software tools and applications that are easy to use, customize and apply to domestic markets. This alliance will translate into a great boon for the Indian corporations and brands who will not only be able to review the effectiveness of their past campaigns but also efficiently optimize their future communications. The beauty of the application is that it covers the entire spectrum of integrated marketing communications. We are extremely confident that we will be able to add tremendous value to our clients’ communication process and herald a new chapter in brand messaging.”
 
Peter Kloprogge, founder and chief executive officer, Pointlogic said, “India provides a huge opportunity for brands and as such also for agencies and consultancy firms helping clients introduce and optimise the brand value. On the other hand, it would be naïve to think that practices from around the world would be immediately applicable in India where we’re dealing with a fast growing market, complex demographic profiles, huge differences per region, etc. We have no doubt that Percept Media is the right partner as they add an enormous amount of local knowledge & expertise and the ability to operate full-service within the Percept Group. We are extremely happy with this partnership and truly believe the combination will prove pivotal in moving the marketing industry in to the next level.”

Source:
Campaign India

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