Campaign India Team
Mar 17, 2015

Pepsi asks consumers to 'Crash the IPL'

Initiates engagement program to create 30-sec ads for IPL

Pepsi asks consumers to 'Crash the IPL'
As part of the new global Pepsi Challenge program, Pepsi is asking consumers across India to uncork their creativity through “Crash the Pepsi IPL”. The engagement initiative asks the consumers to make a 30-second ad showing their love for Pepsi.
 

Winning entries will replace the brand’s official ad on-air during Pepsi IPL 8, which takes place from April 8 to May 24, 2015.Each finalist entry will win a cash prize of Rs. 1Lac, VIP access and benefits at the Pepsi IPL 8. From these finalists, an elite and renowned jury, including eminent personalities from the entertainment industry and creative community along with Pepsi brand representatives, will select the winning ads, which Pepsi will air during Pepsi IPL 8.
 
Vipul Prakash, chief marketing officer, PepsiCo India said, “Today’s generations are creatively inspired, not scared of new experiences and eager to live life in the now. Brands around the world are stepping it up through collaborative innovations to create a sense of disruption that’s soon becoming the ‘norm’. For us, ‘Crash the Pepsi IPL’ exemplifies all of this, and empowers original creativity and the young consumer making their own mark. We are extremely excited to launch ‘Crash the Pepsi IPL,’ and in true ‘Live It Abhi’ style, we look forward to cheering the creative, inventive and spirited consumer of today!”
 
“Crash the Pepsi IPL” is a part of the global #PepsiChallenge program – the brand’s biggest socially-led, content driven initiative to galvanise consumers around the world to defy convention, make every moment – big or small – epic and truly “Live for Now.” #PepsiChallenge incites consumers to take on different challenges for amazing life experiences and rewards.
 
Ruchira Jaitly, senior director marketing – Social Beverages, PepsiCo India, said, “In line with our global initiative #PepsiChallenge, we’ve designed ‘Crash the Pepsi IPL’ as a creative challenge for India. The world will be watching the Pepsi IPL 8 – and our consumers will be front-and-centre on this stage, with the opportunity to showcase their creativity.”
 
The initiative can be accessed at: www.crashthepepsiipl.com.
Source:
Campaign India

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