Campaign India Team
Jun 03, 2020

Pepsi adds Sonu Sood to 'swag stars'

Releases film featuring the actor

Pepsi adds Sonu Sood to 'swag stars'

Sonu Sood has been in the news as the actor has been helping migrant workers return to their homes across the country.

Now, Pepsi has featured the actor in its latest '#harghoontmeinswag' film on Instagram. Sood joins co-Dabangg star and Pepsi brand ambassador, Salman Khan to spread the 'Aaj kal salam-namaste karne main hi swag hai' message.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonu Sood (@sonu_sood) on

The 'swag' campaign has been conceptualised by Wunderman Thompson. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.