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The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
49% of the incremental CTV viewers come from rural India, according to Kantar.
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.