PayTM has bagged the sponsorship rights for all home cricket series to be played in India from September 2015 to October 2019. Maxus and GroupM ESP were instrumental in getting the rights for the e-commerce player for Rs 203.28 crores for 84 matches over the four-year period, informed a Maxus statement.
Kartik Sharma, managing director, Maxus South Asia, said, “We are extremely happy for partnering with PayTM, and helping them win the BCCI rights. Until now cricket has been dominated by other mature categories and this is the first time an e-commerce brand will be using the platform to connect and engage with its consumer base.”
Shankar Nath, senior VP, PayTM, added, "We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next four years. We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion-strong Indians there is no platform better than cricket in India."
The deal kicks in with South Africa's tour to India in October 2015.