Pasta Bar Veneto appoints 1pointsize

Pasta Bar Veneto, the chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties for its advertising and design work to 1pointsize, the Chennai-based creative shop.

Speaking about the development, Vinod Sharma, MD, Fifth Avenue Hotels & Resorts said, "There are way too many pizzerias in India and way too few pasta bars.  Worldwide, the popularity of pastas is zooming and we thought there couldn’t be a better time to roll out a national chain of pasta bars. At the core, The Pasta Bar Veneto is targeted at the young foodie, especially the type craving for something new. Our offering is simple: Yummy pastas and more, at an even yummier price. Our first Pasta Bar will be at Alsa Mall, Chennai and then we plan to scale it up to over 60 restaurants in the next two years. We’ve chosen 1pointsize as our creative partner and brand guardian, as they bring class and creativity to the table.”

Reacting to the win, says Sharad Haksar, CEO, 1pointside said, “We are very excited about The Pasta Bar Veneto as there’s clearly a market for it. What impresses us most is the amount of detailing that has gone into the restaurant from day one. We hope to do full justice to the brand in the days to come.”