Campaign India Team
Apr 01, 2010

Pasta Bar Veneto appoints 1pointsize

Pasta Bar Veneto, the chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties for its advertising and design work to 1pointsize, the Chennai-based creative shop.

Pasta Bar Veneto appoints 1pointsize
Pasta Bar Veneto, the chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties for its advertising and design work to 1pointsize, the Chennai-based creative shop.

Speaking about the development, Vinod Sharma, MD, Fifth Avenue Hotels & Resorts said, "There are way too many pizzerias in India and way too few pasta bars.  Worldwide, the popularity of pastas is zooming and we thought there couldn’t be a better time to roll out a national chain of pasta bars. At the core, The Pasta Bar Veneto is targeted at the young foodie, especially the type craving for something new. Our offering is simple: Yummy pastas and more, at an even yummier price. Our first Pasta Bar will be at Alsa Mall, Chennai and then we plan to scale it up to over 60 restaurants in the next two years. We’ve chosen 1pointsize as our creative partner and brand guardian, as they bring class and creativity to the table.”

Reacting to the win, says Sharad Haksar, CEO, 1pointside said, “We are very excited about The Pasta Bar Veneto as there’s clearly a market for it. What impresses us most is the amount of detailing that has gone into the restaurant from day one. We hope to do full justice to the brand in the days to come.”

 

Source:
Campaign India

Related Articles

Just Published

21 minutes ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

11 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

11 hours ago

Amazon Prime Video issues apology for 'objectionable...

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021

11 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions