Parthasarathy N has joined the Patrika Group as vice president – corporate, based in Mumbai. This is a newly created position and he will be responsible for all its print, radio, digital and to-be-launched TV channel across the West and North, informed a statement from the group. He will report to Saurabh Bhandari, national head marketing.
Partharasarthy said, "I am really excited to join the Patrika group which is known for strong editorial values and integrity, with massive expansion plans. I look forward to leverage its strengths and grow business truly in the multimedia environment."
He joins from Kasturi and Sons., publishers of The Hindu. In a career spanning 28 years he has also worked with the India Today group.
Also joining Patrika group is Sanjay Gaur who has stepped in as AVP and would be heading 'corporate' for Delhi. He would be handling the business for print, radio and digital. Prior to this, VN Satish Nair held the position.
Bhandari said, "Patrika is always focused on growth and value creation for all stakeholders. The expertise and experience of Partha and Sanjay is surely going to help us not only reach the marketers more effectively but also to provide them better experience and satisfaction. Patrika is known for its high delivery in terms of numbers, but it is better known for the credibility that comes along with it."