DAN Consult, the consulting arm of Dentsu Aegis Network, has bagged consulting assignments with Tata Unistore (Tata Group’s ecommerce venture), regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels and a UAE-based e-commerce platform, Noon.com.
The arm is an integrated hub of growth consulting and marketing transformation services combining business consulting, product consulting, marketing and sales strategy, digital marketing and martech.
Lalit Bhagia has taken over as the CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati. Bhagia has led and built the digital growth strategy for companies like Star TV and Aditya Birla Financial Services among others. Prior to Star, he was the Head – APAC at Digitas where he single-handedly built and scaled Digitas across India and Southeast Asia.
Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia said, “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business.”
Vivek Bhargava, CEO, DAN Performance Group said, “We believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”
“We aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. This indeed is the next level of how agencies would evolve in the future,” said Lalit Bhagia, CEO, DAN Consult.