Patrika Group hires Amar as VP, north and east

The Patrika Group has hired Aditya Amar (pictured) as vice president, north and east. Amar will report to Arvind Kalia, national head, marketing, Patrika Group and will be based out of Delhi. His new responsibilities include overseeing all marketing efforts for print and multimedia editions, in the north and east. Amar has joined the Patrika Group from the Bhaskar Group, where he was associate vice-president, Bhaskar Group. He has spent the last 14 years at Bhaskar.