Wavemaker India has bagged Paragon Footwear's media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemaker's Bengaluru office.
Navin Thomas, executive VP - sales and marketing, Paragon, said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on the media landscape clubbed with in-depth understanding of consumer dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands says it all.”
Ajay Gupte, CEO – South Asia, Wavemaker, said, “We are absolutely thrilled to work with a trusted brand like Paragon. Paragon has been a household name for generations in India. Their consumer focused approach, adapting to sustainable and biodegradable ways to create environment friendly products is a huge testament to their dedication. With our AI-powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics.”
Kishan Kumar Shyamalan, chief growth officer, Wavemaker Asia, added, “It's an honour to work with Navin and team on a brand like Paragon. The brand is at the cusp of defining its next wave of growth and an opportunity to be part of that is always exciting."