Dentsu Aegis Network agency Isobar India has bagged the integrated digital mandate of men’s fashion apparel brand Oxemberg, a part of the Rs 1500 cr-plus fabric major Siyaram Group.
An agency statement declared that it was a direct pitch, implying that no other agencies were invited.
Gaurav Poddar, president and executive director, Siyaram Silk Mills, said, "The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”
Shamsuddin Jasani, managing director, Isobar India, said, “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”