Agency09 bags digital duties for Siyaram Silk Mills

Account won post a multi-agency pitch

Feb 02, 2022 09:48:00 AM | Article | Campaign India Team

Siyaram Silk Mills has appointed Agency09 as it’s digital partner. 
 
The agency will revamp the brand’s digital presence and focus on its community building, across all its digital platforms. It will also create more awareness to the wealth of fabrics under Siyaram's umbrella.
 
The account was won post a multi-agency pitch and will be handled by Agency09’s Mumbai office.
 
N Gangadhar, VP, marketing, Siyaram Silk Mills, said, “We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”
 
Gautam Anand, head of content, Agency09, said, “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”