The Outlook Group has joined hands with Bonnier's International Magazines Group to launch the Indian edition of Popular Science. The Indian edition is due to hit the newsstands in January 2009. From previous licensing partnerships, Popular Science is currently published in Spain, Russia, China, Korea and Israel.
"Popular Science fills the great need for science and technology content in India," said Anders Malmsten, Licensing Director. "International publishers have been quick to recognize the relevance of Popular Science in today's unstable global climate and that it's the leader in the category."
According to Peri, the central promise of the magazine is to offer an authoritative and tantalizing 'I can't believe what I am seeing' glimpse of the future. "Popular Science aims to give its readers the information and tools to improve their technology and their world."
The magazine is the largest selling science magazine in the world, read by more than 7 million people in USA alone. Eighty per cent of its audience is male.
Bonnier Corporation is one of the largest consumer-publishing groups in America, and publishes over 40 special-interest magazines including Parenting, Yachting, etc.