
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Low-Cost High-Return recession marketing was the premise of Textappeal’s founder and CEO Elliot Polak’s presentation. Polak spoke about the numerous opportunities that brands have in the present economic crisis and spoke in detail about the various qualities that brands can adopt to weather the economic climate.“Empathy or the ability to feel people’s pain is an important lesson for brands today, to tell consumers that they understand how they feel and react accordingly,” he said.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.