Advertising Opinion
Harish Bijoor
Sep 11, 2012

Opinion: When news media brands make news happen

Harish Bijoor, brand-strategy specialist & CEO, Harish Bijoor Consults Inc

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

‘Clean’ practice has replaced ‘best’ practice: Harish Bijoor
Advertising
Jul 04, 2013
Harish Bijoor

‘Clean’ practice has replaced ‘best’ practice: ...

Are brands lighting up or lighting down their festive game?
Advertising
Oct 21, 2022
Eularie Saldanha

Are brands lighting up or lighting down their ...

With Meru in its kitty, is M&M ‘future-proofing’ its business?
Marketing
May 05, 2021
Nilesh Wadhwa

With Meru in its kitty, is M&M ‘future-proofing’ ...

What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Advertising
Jan 07, 2021
Mukta Lad

What Sourav Ganguly’s heart attack means for ...

Just Published

Havas raises 2025 outlook after 3.8% Q3 growth
Advertising
3 minutes ago
Beau Jackson

Havas raises 2025 outlook after 3.8% Q3 growth

Network recorded 'robust' growth in the UK, powered by Havas Creative and Havas Media.

WPP continues AI overhaul with $400-million Google partnership
Advertising
17 minutes ago
David Brown

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

Walls talk again as Asian Paints brings back familiar hues
Advertising
1 hour ago
Campaign India Team

Walls talk again as Asian Paints brings back ...

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Anthony Good: The PR strategist who bridged two worlds
PR
1 hour ago
Campaign India Team

Anthony Good: The PR strategist who bridged two worlds

OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.