Opinion
Prabhvir Sahmey
Sep 14, 2023

Opinion: Smart TVs, streaming and advertising - how the web has transformed TV

Advertisers taking advantage of the benefits CTV offers are likely to be rewarded by their audiences, explains the author

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

Samsung Ads, Magnite partner to enhance streaming TV audience addressability
Advertising
Apr 10, 2025
Campaign India Team

Samsung Ads, Magnite partner to enhance streaming ...

The Trade Desk collaborates with Samsung Ads for programmatic CTV
Digital
Sep 08, 2021
Campaign India Team

The Trade Desk collaborates with Samsung Ads for ...

Samsung Ads picks Magnite for OTT and CTV inventory in India
Digital
Feb 09, 2022
Campaign India Team

Samsung Ads picks Magnite for OTT and CTV inventory ...

10% lift in purchase intent through CTV campaigns: Report
Advertising
Jul 13, 2022
Campaign India Team

10% lift in purchase intent through CTV campaigns: ...

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
48 minutes ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
53 minutes ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
1 hour ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
1 hour ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.