Digital
Campaign India Team
Feb 01, 2013

OPINION: Six digital performance trends for 2013

Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.

Hari Shankar

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

What’s hot and what’s not in 2024: The essential trend report for savvy marketers
Advertising
Jan 03, 2024
Staff Reporters

What’s hot and what’s not in 2024: The essential ...

Trends and Mirchi launch ‘Tumne Maari Entry’ wedding season campaign
Advertising
Nov 26, 2025
Campaign India Team

Trends and Mirchi launch ‘Tumne Maari Entry’ ...

Digital and media predictions for 2013: Millward Brown
Media
Dec 18, 2012
Campaign India Team

Digital and media predictions for 2013: Millward Brown

Opinion: 9 digital marketing trends that will shape 2019
Opinion
Jan 22, 2019
Vikas Chawla

Opinion: 9 digital marketing trends that will shape ...

Just Published

Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Advertising
17 hours ago
Robin Langford

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

India is one of the most optimistic countries: BCG
Marketing
17 hours ago
Campaign India Team

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

Is hype marketing really worth it?
Advertising
19 hours ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
20 hours ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.