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On the eve of the Campaign India Digital Crest Awards 2017, a few stray thoughts and a few general observations on the work that was entered at this year’s edition
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.