Opinion
Abhishek Gupta
May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Marketing
Jan 24, 2024
Anupama Sajeet

The CMO’s MO: The industry should bring in ...

Edelweiss Tokio Life Insurance shows how persistence is the name of the game
The Work
Feb 15, 2021
Campaign India Team

Edelweiss Tokio Life Insurance shows how persistence...

Edelweiss Tokio Life Insurance gets Sonu Sood for 'income plan'
The Work
Jul 10, 2020
Campaign India Team

Edelweiss Tokio Life Insurance gets Sonu Sood for ...

Edelweiss Tokio Life dramatises need for 'double insurance'
The Work
Feb 19, 2019
Campaign India Team

Edelweiss Tokio Life dramatises need for 'double ...

Just Published

Mugafi and Avalanche partner to launch global entertainment IP platform
Advertising
23 hours ago
Campaign India Team

Mugafi and Avalanche partner to launch global ...

The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.

Renault launches ‘Discovery Days’ to showcase new Triber and Kiger
Advertising
1 day ago
Campaign India Team

Renault launches ‘Discovery Days’ to showcase new ...

The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.

Jaguar Land Rover axes chief creative officer
Media
1 day ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC leads charge
Research and Rankings
1 day ago
Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.