Nikhil Narayanan
Aug 04, 2023

Opinion: If you don't want to be replaced by a machine, stop acting like one

The author wants humans to think critically, challenge opinions, defy norms, break rules, do something silly, take the longer route, and marvel at the mundane

Opinion: If you don't want to be replaced by a machine, stop acting like one
Like the machines that are sending ominous shivers down our spines, we too are run by algorithms. Not just on social media, but even outside of it. Today, we live within vast echo chambers, with the same information bouncing off of the virtual walls that surround us. 90% of the conversations these days are recommendations of some sort - not born out of discretion, but subliminally or blatantly suggested to us by an algorithm. Our existence is driven by a set of commands that we mindlessly obey. So how exactly then are we any different from a machine? 
Just take a look around the chamber of sameness and watch the trundling conveyor belt of manufactured human beings - 8 billion of them. With machines for both hearts and heads. We are all on factory-settings. Default is our state of mind. Eating, breathing, living and pooping what the algorithm feeds us. A photocopy of one another - physically, mentally and spiritually. 
We watch the same movies. Listen to the same music. Eat the same food. We wear the same clothes. Read the same books. Get the same haircuts. Learn the same hacks. Preach the same hacks. We follow the same trends. We adore the same heroes. We travel to the same places, by the same routes, on the same day. We worship different gods, but we fight the same fight and for the same cause. We even write the same LinkedIn posts.
So here's what we need to do. 
Think critically. Challenge opinions. Defy norms. Break rules. Do something silly. Take the longer route. Marvel at the mundane. Sing off-key. Dance clumsily. Walk on gravel without your shoes on. Cry for no particular reason. Laugh at a bad joke. Crack a worse one. Complicate a few simple things. Disobey the algorithm. Make a mistake. Or a dozen. Burn your tongue. Bruise your knees. Get your heart broken. Mend it with fiery passion. Hear the unsaid. Observe the invisible. Learn the untaught. Unlearn. Love. Hate. Empathise. Obsess. Be more human. Be less machine. 
Campaign India

Related Articles

Just Published

1 hour ago

Dentsu India appoints new president and chief ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

2 hours ago

Pepsi unveils new logo and identity; colours 120 ...

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

3 hours ago

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Zade, Angel One and more here.

3 hours ago

Accenture acquires martech consultancy The Lumery

The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation