Indo-Korean fintech major, Balance Hero that operates True Balance and True Credits has announced their partnership with integrated marketing consultancy, One Source. The company intends to launch a slew of financial products across the length and breadth of the Indian subcontinent, over the next fiscal.
The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero. The appointment comes after a multi-agency pitch process and the mandate will be spearheaded out of Delhi-NCR.
According to a senior Balance Hero India executive, “The thought process of business impact consulting that One Source brings to the table aligns with our efforts across the board. Their vision for True Balance is something we really appreciate. Their understanding of building our corporate reputation across PESO (paid, earned, shared and owned) media was something that helped us in making our decision.”
Sandeep Rao, founding partner and CEO, One Source said, “We look forward to driving strong conversations for True Balance across stakeholder groups, which in turn create strong value for the brand.”