Campaign India Team
Jan 10, 2011

Onads and Span Communications bag advertising duties for G’Five mobiles

Onads and Span Communications will handle the creative and media duties respectively for the brand.

Onads and Span Communications bag advertising duties for G’Five mobiles

Onads and Span Communications have won the creative and media duties respectively for G’Five mobiles. The campaign has already been rolled out in the electronic media and is expected to begin soon on print, OOH and digital media.

Elaborating on the appointments, Arshit Pathak, managing director, G'Five Mobiles, explained, “Both the agencies have proven and established credentials and we think quite similar as well.  G’Five is among the fastest growing Mobile Brand in the world and so is the Indian mobile industry which is the fastest growing. Connecting with the consumer is a priority as well a challenge and, with right partners we hope to be a very visible and promising brand."

Commenting on the win, Jignesh Maniar, founder, Onads, said, “The account was won on the basis of strong strategic differentiation and exceptional creative work done by Onads. We are very excited to have won this account and thank G'Five for putting their faith in us. We are looking forward to making G’Five the most premier and respected mobile handset brand in the country. The initial communication has already begun across TV channels.”

Naresh Khetrapal, CEO, Span Communications, added, “It is our pleasure to work on an exciting and competitive category like this. G'Five was impressed with our work and team and we thank G'Five for having entrusted that faith in us. The communication mix would involve multimedia platforms including print, digital and OOH as it is very important to reach the consumer and trade partners at relevant touch points. The teaser campaign has already started across leading channels across the country and would be rolled out in other mediums shortly.”

Source:
Campaign India