Advertising
Campaign India Team
Nov 13, 2009

On Storyboard: Yahoo's global CMO Elisa Steel

This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Volkswagen India marks Children’s Day with nostalgic drive film
Advertising
Nov 14, 2025
Campaign India Team

Volkswagen India marks Children’s Day with ...

Spotify expands access to its ad inventory with Amazon and Yahoo
Marketing
Oct 02, 2025
Beau Jackson

Spotify expands access to its ad inventory with ...

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta
Marketing
Nov 08, 2021
Raahil Chopra

People who can afford cars are now more willing to ...

Volkswagen India pulls the breaks on Polo
Marketing
Apr 08, 2022
Campaign India Team

Volkswagen India pulls the breaks on Polo

Just Published

Accenture invests in AI upstart Alembic to further bolster client offering
Advertising
10 hours ago
Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
Media
10 hours ago
Campaign India Team

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

FYERS Unveils 'Born to Trade' to celebrating the journeys of Indian traders
Advertising
10 hours ago
Campaign India Team

FYERS Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
Marketing
10 hours ago
Campaign India Team

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.