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This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
Contact Customer Support at
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For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.