Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Nov 13, 2009
On Storyboard: Yahoo's global CMO Elisa Steel
This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Apr 08, 2022
Volkswagen India pulls the breaks on Polo
Just Published
PROMOTED
22 hours ago
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
22 hours ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
