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This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.