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While everyone was consumed with Slumdog, I was quietly celebrating the announcement that O&M would, indeed, take part in the Abbys.For an award to be respected, there are a number of factors that need to be taken into account.You need a jury that is respected, a process to judge the entries that is acceptable, and an awarding body that is above suspicion.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.