Advertising
Anne Cassidy
Mar 28, 2012

Omnicom and IPG form joint venture to service GM's $1bn global Chevy account

Omnicom-owned Goodby Silverstein & Partners, previously Chevy’s lead agency in the US, and Interpublic’s McCann Erickson, the brand’s lead agency in Latin America, India and China, have formed the 50/50 venture, called "Commonwealth"

Chevrolet: GM picks Omnicom and Interpublic joint venture

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