OMG, 21N78E bag Motorola's digital creative, social media mandate
The account was won post a multi-agency pitch
Jul 26, 2018 04:12:00 AM | Article | Campaign India Team
Motorola Mobility India has assigned its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative labs for the pitch. The business will be managed by the agency's office in Gurugram.
Rachna Lather, head of marketing, Motorola, said, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of moto g6 and moto e5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code. The OMG and 21N78E pitch was in line with our brand philosophy, realistic and at the same time disruptive.”
Harish Shriyan, CEO, Omnicom Media Group India, said, “Motorola is an iconic brand, with amazing marketing potential. We’re thrilled to take part in their aggressive comeback and look forward to producing some fun and innovative campaigns together.”
This is not the first project that OMG and 21N78E have worked together on. 21N78E's founder Sudhir Nair is managing director at OMG.
Nikhil Shahane, COO, 21N78E, said, “As an agency that was setup to bridge the ever-increasing gap between businesses and today's consumers, Motorola is the perfect brand for us to partner with. We're excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”
Navin Kansal, CCO, 21N78E, added, “We are delighted to say ‘Hello Moto’. It’s an opportunity to create work that stands out in a highly competitive category and move the needle on business. With a slew of launches lined up, it will be our mission to power the batwing to greater heights.”