The other agency involved in the pitch was Starcom. The account size is estimated to be Rs 15-18 crore. Sohrabji refused to divulge details on their plans for the brand.
The creative duties of GJEPC are handled by McCann Erickson.
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Watch the campaign conceptualised by Tilt Brand Solutions here
Replaces Yogesh Tewari who joined RPSG Group earlier this year
Was VP at Zenith
Watch the film conceptualised by Leads Brand Connect here