Raahil Chopra
Jul 09, 2010

O&M continues 'Lost in the taste of 5 Star' concept for new 5 Star TVC

O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!” 

O&M continues 'Lost in the taste of 5 Star' concept for new 5 Star TVC
O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!” 

The film opens with two men, Ramesh and Suresh, shown coincidentally walking into a shop together to buy a 5 Star chocolate. As they start opening their 5 star, they look at each other and turn out to be long-lost friends. As they embrace and start chatting with each other, they take a bite of the chocolate. With the bite, they seem to forget about their long lost friendship and they are shown getting lost in the taste of the chocolate. The "friends" resume their chat only after they're done chewing the chocolate. It happens repeatedly with each bite that they take. The film ends with the voiceover stating, “Cadbury 5 Star ki har bite mein hai Chocolate, Caramel aur Nougat. Toh bus khaiye, aur sab….bhool jaiye!” 

Speaking of the campaign, a Cadbury spokesperson said, “Cadbury 5 Star is the second largest brand in the Indian chocolate market after Cadbury Dairy Milk and its unique involving taste with Chocolate, Caramel and Nougat makes for sheer indulgence. Getting lost in the taste of 5 Star has been a successful platform for the brand for last 3 years, and over several varied creative executions on this platform, the brand has posted high double digit growths consistently year after year."

Commenting on the TVC, Abhijit Avasthi, national creative director, Ogilvy & Mather India, said, “The 'Lost in the taste of 5 Star' proposition and the quirky brand of humour have been highly appreciated in the past. So we wanted to continue the theme with yet another interesting rendition.”
 
WATCH TVC now
 

The TVC has been directed by Prasoon Pandey of Corcoise Films and along with television, the campaign will be promoted on radio, internet and via mobile.

Credits

Creative:

Abhijit Avasthi & Rajiv Rao - national creative directors
Amitabh Agnihotri - creative director
Sameer Sojwal - associate creative director

Account Management:

Samrat Bedi - vice president
Abhimanyu Khedkar - account director
Pulkit Vasisht - account supervisor
Riddhi Patel - account executive
Fuzail Sait - account executive

Planning:

Kawal Shoor - president - strategic planning
Ganapathy Balagopalan - group head planning

 

 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

17 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

20 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

20 hours ago

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.