Olx Autos has announced the appointment of Siddharth Agrawal as country head - marketing.
With this mandate, he will lead the brand’s marketing initiatives and report to Amit Kumar, CEO, Olx Autos India.
Agrawal moves from Kitchens@, where he was chief operating officer.
Kumar said, “More Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years, especially in the wake of the pandemic. An evolving and competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences. Siddharth’s extensive experience of scaling businesses across diverse portfolios in the auto sector is of immense value to us. I Welcome Siddharth to our leadership team and wish him successful innings at Olx.”
Agrawal said, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories, and developing a differentiated brand identity to unlock growth. I am excited to embark on this journey along with an enthusiastic team that will support Olx Autos’ strategic vision.”
With a career spanning over 21 years, he has also worked with Ola, HUL, and Perfetti Van Melle, among others.
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