Campaign India Team
Apr 25, 2022

Olx Autos appoints Siddharth Agrawal as country head - marketing

Moves from Kitchens@

Olx Autos appoints Siddharth Agrawal as country head - marketing
Olx Autos has announced the appointment of Siddharth Agrawal as country head - marketing. 
 
With this mandate, he will lead the brand’s marketing initiatives and report to Amit Kumar, CEO, Olx Autos India. 
 
Agrawal moves from Kitchens@, where he was chief operating officer. 
 
Kumar said, “More Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years, especially in the wake of the pandemic. An evolving and competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences. Siddharth’s extensive experience of scaling businesses across diverse portfolios in the auto sector is of immense value to us. I Welcome Siddharth to our leadership team and wish him successful innings at Olx.”
 
Agrawal said, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories, and developing a differentiated brand identity to unlock growth. I am excited to embark on this journey along with an enthusiastic team that will support Olx Autos’ strategic vision.” 
 
With a career spanning over 21 years, he has also worked with Ola, HUL, and Perfetti Van Melle, among others. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.