Ogilvy’s Mumbai office has won the creative mandate for 'Shukran', a loyalty programme of the Landmark Group (parent company of the Home Centre chain of stores). The agency had been handling the creative duties for Home Centre in the Middle East and North Africa for over a year. The account was won following a multi-agency pitch.
Navin Talreja, president, Ogilvy Mumbai and Kolkata, said, "Our reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a center of excellence. The mandate from Home Centre for Middle East and North Africa last year and more recently winning the opportunity to build their loyalty programme brand across eight countries, is proof that clients will go any distance to find the right partners."
Sumanto Chattopadhyay, ECD, South Asia, Ogilvy & Mather, added, "There is something deeply satisfying about creating work that works in markets beyond one's home turf. The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group."
Rajesh Rishi, general manager - loyalty, Shukran, said the thinking was to align with a team that could take a programme of the size of Shukran, to 'the next level'.