The Government of India conferred its fourth highest civilian honour, the title of Padma Shri, on Piyush Pandey, executive chairman and creative director of O&M India.
The Padma Shri is the fourth highest civilian award in the Republic of India, and is announced every year on 26 January, India's Republic Day.
The Padma Awards (Padma Vibhushan, Padma Bhushan and Padma Shri) were instituted in 1954. They are awarded to citizens of India in recognition of their distinguished contribution in various spheres of activity, including science, medicine, arts, education, sports, public affairs, industrialists and cinema,
Pandey becomes the first person to be honoured in a new category, ‘Others - Advertising and Communication’.
Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific, and award-winning lyricist and film writer, was conferred the Padma Shri title in the ‘Arts’ category last year.