Campaign India Team
Aug 03, 2009

Of red envelopes and a larger malaise in PR

When I wrote in the last issue that I had seen journalists receiving envelopes with cash at a Mudra Ignite press conference, Pratap Bose called to say that no such incident took place; he had made enquiries and was absolutely certain of that.It was difficult for me to deal with this as I had seen a journalist looking questioningly at an envelope that was offered to him, open it and then return it with distaste. However, Pratap, whom I first met more than 25 years ago, wouldn’t say it didn’t happen unless he believed it didn’t happen.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

11 hours ago

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

11 hours ago

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

14 hours ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

14 hours ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.