Campaign India Team
Aug 03, 2009

Of red envelopes and a larger malaise in PR

When I wrote in the last issue that I had seen journalists receiving envelopes with cash at a Mudra Ignite press conference, Pratap Bose called to say that no such incident took place; he had made enquiries and was absolutely certain of that.It was difficult for me to deal with this as I had seen a journalist looking questioningly at an envelope that was offered to him, open it and then return it with distaste. However, Pratap, whom I first met more than 25 years ago, wouldn’t say it didn’t happen unless he believed it didn’t happen.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

10 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

10 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

13 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

15 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.