Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Nov 21, 2008
Obama: A brand with no dearth of adjectives
'Yes we can' is the tagline of one of the most significant campaigns of our times, centered on the core proposition of Change.Within hours of the November 4th US Presidential Election result, when asked by Campaign India to view this phenomenon from the prism of brand and brand ambassadorship, I initially felt that it would be like dissecting an emotion. However it's business as usual and the advertising professional lens had to be picked up.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Apr 11, 2025
Why brands must rethink the marketing funnel
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
Fantasy sports AI models extend beyond gaming: ...
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
19 hours ago
Taboola partners with Samsung to expand user reach ...
To serve news recommendations on Samsung News app.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
20 hours ago
AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
Advertising
23 hours ago
CTV’s big picture: Small screens are getting left ...
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
