Hakuhodo Percept has bagged the creative duties for Numero Uno Jeanswear, the denim wear brand from Numero Uno Clothing Limited. The account was won following a multi-agency pitch.
Elvis Sequeira, COO, Hakuhodo Percept, said, “Hakuhodo is proud to partner such an energetic Indian brand on its ambitious journey. What's exciting is that the collaboration will go beyond just brand building to business building as well. There's a tremendous creative energy in our interactions with everyone there, starting with managing director Mr. Narinder Singh. We are looking forward to the challenges of repositioning the brand in today's landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools. This is the way Hakuhodo works globally and we are bringing this level of involvement into each of our relationships in India.”
Narinder Singh, managing director, NUCL, said, “Looking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumers heart rather than just the wardrobe.”
A campaign will soon be rolled out to position Numero Uno as a 'modern contemporary player' for the youth.