Campaign India Team
Jun 26, 2008

Nokia spins futuristic tale to attract first-time upgraders

Telecom major, Nokia, has rolled out a marketing campaign titled 'Nokia Duck' to support its latest launch in the Indian market, 2600 Classic. "The model targets first time  upgraders looking to step up from entry-level phones offering just voice and SMS-es," said Devinder Kishore, director (marketing), Nokia. "The record + Bluetooth features of the new model are especially attractive to youngsters who want to be a part of the cool group and yet stand out."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

3 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

3 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

10 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.