Nippo appoints Underdog

Nippo has appointed Underdog to handle its creative mandate. The account was won post a multi-agency pitch.

 

The appointment comes ahead of its 50th year celebrations. Work on the campaign has kicked off. 

 

Aditya Reddy, joint MD, Indo National (Nippo's holding company), said, “It’s always important to have your creative agency on the same page as you are. With Nippo taking giant strides in this landmark year we wanted a partner who wasn’t just supportive but also instinctively understood our business. In Underdog, we found what we were looking for.”

 

Muthar Basha, COO, Indo National, added, “Much like Nippo, Underdog has been a quiet performer in the world of brand communication with a rich and diverse experience that straddles across categories. Their work inspires confidence and we are sure we will be able to create many memorable campaigns together.”

 

Vikram Gaikwad, co-founder and chief creative officer, Underdog, said, “What makes it truly exciting for us is the fact that this campaign has a lot of legs. We have multiple touchpoints to think about, from carrying forward the vibrant, new packaging to thinking about every aspect of the communication strategy from films to dealer engagement. And we cannot wait to start.”

 

Vistasp Hodiwalla, co-founder and chief creative officer, Underdog, added, “It’s rare these days to get an opportunity to work on a legacy brand such as Nippo which is so determined to reinvent itself for the evolving age. There can’t be a better instance for all of us at Underdog to showcase our strengths and ideation capabilities. How can we not look forward to creating something that’s truly enduring?”