Nippo celebrates turning 50 with a refreshed brand identity

Nippo has celebrated turning 50 with a refreshed brand identity.

 

Underdog has conceptualised this which features a new logo and tagline reading ''new Nippo for a new you'.

 

Nippo's portfolio includes LEDs, torches, mosquito swatters, and electricals alongside its core batteries. With this new identity, Nippo aims to enter new categories and adjacencies.

 

Aditya Reddy, JMD, Indo National, said, "Commemorating Nippo's Golden Jubilee, our new brand identity represents an exciting era of growth, reflecting our commitment to evolving consumer needs. We aim for a niche yet consumer-driven approach amidst today's rapid changes. Our focus is on identifying, innovating, and tapping into new opportunities in emerging categories. The new identity represents a significant stride in that direction."

 

Prasad BLN, vice president - marketing, Indo National, added, "Nippo has established itself as a formidable force in the battery market, and we have continually expanded our horizons. Our fresh brand identity, coupled with the captivating proposition of 'new Nippo for a new you', will drive our consumer narrative in the market. It aims to enthrall our loyal customers and entice new ones to explore our diverse range of categories."

 

Muthar Basha, COO, Indo National, said, "Our new identity is trendier, exciting and transformative than ever before. It reflects Nippo's ability to be in sync with the vibrant energy of this young nation, ready to embark on an exciting journey of innovation and excellence. That's the new Nippo for you."

 

Vikram Gaikwad and Vistasp Hodiwala, co-founders, Underdog, stated, "Reinventing Nippo for the modern era, the new campaign will transcend a singular medium, allowing us to deliver a comprehensive brand experience."