Campaign India Team
Mar 11, 2011

New Tata Manza TVC says the car has everything the experts want

WATCH the TVC created by Draftfcb Ulka here

New Tata Manza TVC says the car has everything the experts want

The TVC for the new Tata Manza says that the car has all the features that automobile experts covet.

WATCH the TVC (story continues below)
The commercial is set in a deserted warehouse in the middle of nowhere. A group of rival international automobile engineers and executives, led by their no-nonsense boss, arrives by chopper to scrutinise various aspects of the car – colour, space, technology, power. As the boss asks his chief engineer about each feature, "We have?", he sheepishly replies, "No." The boss asks, "So what do we do?" A cocky young engineer whispers to another colleague, "Buy it immediately." The comment is picked up by the sharp-eared boss, and the next scene sees him driving the Manza with the young engineer locked in the boot at the back, as the voiceover says, "It's what every car wants to be." 
Kartik Smetacek, creative director, Draftfcb Ulka, said, “The idea behind the commercial comes out of the brand’s baseline – A class apart. We sought to highlight all the unmatched features in the new Manza, but do it in an entertaining, enjoyable way.”
The commercial has been directed by John Doe and produced by Pumpkin Pictures.
Besides TV, the campaign also releases in print, outdoor, radio and online.
Agency: Draftfcb Ulka 
Client: Tata Motors
National creative director: K. S. Chakravarthy
Creative director: Kartik Smetacek
Servicing: Kulvinder Ahluwalia, Ruta Patel
Planning: Sunil Shetty
Production house: Pumpkin Pictures
Director: John Doe
Music: Vicky Goswami and Ram Sampath
Campaign India

Related Articles

Just Published

5 hours ago

Indian women in advertising speak up against tokenism

The Collective, a group of female leaders from the Indian industry, want to address real issues by speaking up about what actually bothers them

18 hours ago

Fastrack Reflex 3.0 helps workouts #StartAnywhere

Watch the film conceptualised by Lowe Lintas here

1 day ago

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health

1 day ago

New Business League: January 2021 update

Which agencies are leading early in 2021?