New Business League: September 2022 update

The top three in the creative agency list see a change

Nov 10, 2022 09:54:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideBurgerKing, Stashfin Project, Walkroo Project81.1 81.133
23Wunderman ThompsonHSBC, Capwell Project, Unilever - Novology Project62.5 62.5100
32DDB Mudra GroupFlipkart, Slurrp Farm Millet, Piramal61.1 61.146
44L&K Saatchi & SaatchiAkasa Air, Goodricke Group, Ajio43.6 43.630
55Leo BurnettPepsiCo brands42.9 42.924
66WondrlabCampus Activewear Limited Project, Riverine Body Care Project, Deutsche Cars (BMW) Project36.6 36.6156
77OgilvyUnibic Foods India, Aditya Birla Group, Bio Veda Farmacy26.5 26.519
811DentsuMakeMyTrip digital, Britannia27Ajio2546
913The WombRupeek, Epigamia, Jolies, Piramal, Scaler21.5 21.518
108LS DigitalCanon, Kotak Cherry, Kotak GI14.3 14.318
119VMLY&RSpotify, Cipla Project, Meta14 1435
1210McCann WorldgroupAgoda Project, 3M Project12.8 12.823
1312CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
1414Kinnectvivo, Amazon News, Priya Grahak, Pernod Ricard, Asian Paints, Trucare9.7 9.722
1515BBHRoposo8 84
1616DigitasEmbassy Group, OKAYA Power Group8 86
1717BBDOMars pet care project , Brown Foreman, Zinka Logistics Solutions7.3 7.310
1818FoxyMoron, Rabbit HoleKingfisher6.7 6.71
1919OrchardICICI Bank, Cleartrip5.4 5.44
2020M&C Saatchi GroupCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.9 4.95
        
     2022 (Jan-Sep)528.7627
     2021 (Jan-Sep)448.3466
     YoY Comparison17.90%34.50%
 
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas MediaApollo Healthco Limited, Aegon Life, Savex Technologie - Fire Bolt46.7 46.724
22PerformicsTikTok Content, Mondelez International, Lenskart, Baidyanath Group41.2 41.228
33MindshareSBI Life Offline media, Biotique, Lux Industries Digital + OOH45.6 34.232
44WavemakerMondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah44.9Acko Life Insurance20.314
58CaratAuto Client18.3 18.36
65ZenithHomelane, Pep Technologies17.5 17.512
79Dentsu XTata 1MG Technologies, Bosch Limited, Dabur India17.2 17.29
86iProspectIT client16.8 16.810
97MediaComDuracell Digital, FunNFood, Lendingkart, Dhan.co16.3 16.311
1010LS DigitalUSDC Global, Piramal Finance, Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony14.9 14.946
1111Publicis MediaPepsiCo10.3 10.31
1212PHDAcko Life Insurance8.6 8.61
1313StarcomAbbott Laboratories Project7.5 7.55
1414InitiativeR K Marbles, ITC, BIC Cello India7.4 7.43
1515OMD MudraMaxSab TV offline2.4 2.42
1616DentsuTata 1mg1.7 1.71
1717Media KinnectHouse of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.8 0.89
1819m/SIXZee News, VKC Nuts3.6 -0.57
1918Lodestar UM    0
2020EssenceBombay Shaving Company, Plum, Rebel Foods0.7Homeland-13
        
     2022 (Jan-Sep)282221
     2021 (Jan-Sep)197.2120
     YoY Comparison:43%84.2%