The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 6 | McCann Worldgroup | Al-Tyer Group Dubai, Wildstone deodorant, Wacoal | 17.7 | 17.7 | 6 | |
| 2 | 1 | DDB Mudra Group | Lee Cooper (Future Lifestyle), Royal Enfield Project, Project X Project | 7.4 | 7.4 | 4 | |
| 3 | 9 | Havas Worldwide | William Grant & Sons, Flamingo Ascent Meditech Project | 5 | 5 | 6 | |
| 4 | 12 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo | 3.5 | 3.5 | 3 | |
| 5 | 2 | Wunderman Thompson | Panasonic | 6.7 | Hershey | 3.4 | 2 |
| 6 | 3 | MullenLowe Lintas Group | Hershey | 3.4 | 3.4 | 1 | |
| 7 | 13 | Isobar | Max Bupa Digital, Diageo Brands | 1.2 | 1.2 | 2 | |
| 8 | Grey Group | RAS KIK, Dabur Brands, Pepsi Co Brands | 0.7 | 0.7 | 5 | ||
| 9 | 7 | Publicis + Publicis Ambience | Emami Navratna | 0.3 | 0.3 | 1 | |
| 10 | 23 | Famous Innovations | Supr Daily | 0.3 | 0.3 | 1 | |
| 11 | Zero Gravity Communications | Red Hunt Digital | 0.3 | 0.3 | 1 | ||
| 12 | Team Pumpkin | Tata Steel Digital | 0.3 | 0.3 | 1 | ||
| 13 | Blink Digital | Spartan Poker Social | 0.3 | 0.3 | 1 | ||
| 14 | 22 | BBDO | HP Project | 0.1 | 0.1 | 1 | |
| 15 | 14 | Digitas | Infinix Project, Phone Pe | 0.1 | 0.1 | 2 | |
| 43.9 | 37 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 6 | Havas Media | Kia | 6.9 | Emirates Airlines | 5.9 | 1 |
| 2 | 1 | Mindshare | IT client | 3.1 | 3.1 | 1 | |
| 3 | 3 | MediaCom | Citroën, Hasbro | 2.5 | 2.5 | 2 | |
| 4 | 2 | Dentsu X | Benetton Digital | 1.7 | 1.7 | 1 | |
| 5 | 5 | Lodestar UM | Emirates Airlines | 1 | 1 | 1 | |
| 6 | 8 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 22 | 11 | OMD Mudramax | Hasbro | -0.7 | |||
| 23 | 7 | Wavemaker | Benetton Digital | -1.7 | |||
| 12.1 | 7 |
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