Campaign India Team
Mar 11, 2020

New Business League: January 2020 update

McCann Worldgroup, Havas Media start the year on top

New Business League: January 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 6 McCann Worldgroup Al-Tyer Group Dubai, Wildstone deodorant, Wacoal 17.7   17.7 6
2 1 DDB Mudra Group Lee Cooper (Future Lifestyle), Royal Enfield Project, Project X Project 7.4   7.4 4
3 9 Havas Worldwide William Grant & Sons, Flamingo Ascent Meditech Project 5   5 6
4 12 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo 3.5   3.5 3
5 2 Wunderman Thompson Panasonic 6.7 Hershey 3.4 2
6 3 MullenLowe Lintas Group Hershey 3.4   3.4 1
7 13 Isobar Max Bupa Digital, Diageo Brands 1.2   1.2 2
8   Grey Group RAS KIK, Dabur Brands, Pepsi Co Brands 0.7   0.7 5
9 7 Publicis + Publicis Ambience Emami Navratna 0.3   0.3 1
10 23 Famous Innovations Supr Daily 0.3   0.3 1
11   Zero Gravity Communications Red Hunt Digital 0.3   0.3 1
12   Team Pumpkin Tata Steel Digital 0.3   0.3 1
13   Blink Digital Spartan Poker Social 0.3   0.3 1
14 22 BBDO HP Project 0.1   0.1 1
15 14 Digitas Infinix Project, Phone Pe 0.1   0.1 2
            43.9 37
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 6 Havas Media Kia 6.9 Emirates Airlines 5.9 1
2 1 Mindshare IT client 3.1   3.1 1
3 3 MediaCom Citroën, Hasbro 2.5   2.5 2
4 2 Dentsu X Benetton Digital 1.7   1.7 1
5 5 Lodestar UM Emirates Airlines 1   1 1
6 8 Madison Media Dr. Fixit 0.3   0.3 1
22 11 OMD Mudramax     Hasbro -0.7  
23 7 Wavemaker     Benetton Digital -1.7  
            12.1 7

 

Source:
Campaign India

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