Campaign India Team
Apr 17, 2023

New Business League: February 2023 update

New leader on the creative agency list, while EssenceMediaCom continues to lead media agencies

New Business League: February 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
 
CREATIVE AGENCY LIST
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1   NP Digital Madhavbaug Project, Login Radius Project, Ivy Central Project 23.7   23.7 22
2 1 BBDO Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
3 3 Havas Worldwide Antara Group, Chalet Hotels, Cocacola - Nutrilift Project 18.1   18.1 11
4 5 DDB Mudra Group Sapthagiri University, Sapthagiri University Project, GITAM University Project 15.3   15.3 12
5 2 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7   10.7 7
6 6 McCann Worldgroup Reliance Retail, Phone Pe Project, Union Project 9.6   9.6 6
7 4 Wunderman Thompson Global International School, Bajaj Pay, Manyavar Digital 9.6   9.6 17
8 10 M&C Saatchi Group Forest Essentials, Wow Skin Project, Respo Project 8.4   8.4 3
9 7 Wondrlab Vectura Fertin Pharma - RYZE Project, Tata AIG General Insurance Company Limited Project 5.5   5.5 28
10 35 Grey Group Diageo, Bacardi Project, Reliance Retail 2   2 3
11 8 The Womb Samco 1.4   1.4 1
12 22 MullenLowe Lintas Group Landmark Group, Tinder Project 1.3   1.3 2
13 14 Ogilvy Aditya Birla Group, Eveready 0.7   0.7 2
14 9 VMLY&R0 Lakme Project, Ponds Project, Tira Retainer 0.7   0.7 4
               
               
          2023 (Jan-Feb) 127.4 120
          2022 (Jan-Feb) 106.2 125
          YoY Comparison 20.00% -4.00%
 
MEDIA AGENCY LIST
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 EssenceMediacom Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food 50.1   50.1 9
2 2 LS Digital QuickHeal, Coding Ninja, Fantasy Akhada 16.4   16.4 12
3 13 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
4 5 Havas Media V-Guard AOR - full media planning and buying, PUMA, Itel Smartphones AOR - full media planning and buying 5.3   5.3 3
5 3 m/SIX Pran Foods Local, Pran Foods Local 4.1   4.1 4
6 15 OMD MudraMax McDonald's North India - Delhi, Lupin Pharma, SanDisk Pilot Project 3.8   3.8 3
7   OMG Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
8 4 Mindshare Skipper Limited Planning & Buying, Delhi International Airport 1.2   1.2 4
9 14 PHD Scapia Cards 0.3   0.3 1
10 12 Wavemaker Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR 1.2 Centuary Mattress 0.2 2
               
               
               
               
               
          2023 (Jan-Feb) 96.8 43
          2022 (Jan-Feb) 53 30
          YoY Comparison: 82.90% 43.30%

 

Source:
Campaign India

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