New Business League: February 2023 update

New leader on the creative agency list, while EssenceMediaCom continues to lead media agencies

Apr 17, 2023 09:03:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LIST

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1		NP Digital	Madhavbaug Project, Login Radius Project, Ivy Central Project	23.7		23.7	22
2	1	BBDO	Jack Daniel’s Tennessee Whiskey, McCain Food	20.4		20.4	2
3	3	Havas Worldwide	Antara Group, Chalet Hotels, Cocacola - Nutrilift Project	18.1		18.1	11
4	5	DDB Mudra Group	Sapthagiri University, Sapthagiri University Project, GITAM University Project	15.3		15.3	12
5	2	Centrick	Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film	10.7		10.7	7
6	6	McCann Worldgroup	Reliance Retail, Phone Pe Project, Union Project	9.6		9.6	6
7	4	Wunderman Thompson	Global International School, Bajaj Pay, Manyavar Digital	9.6		9.6	17
8	10	M&C Saatchi Group	Forest Essentials, Wow Skin Project, Respo Project	8.4		8.4	3
9	7	Wondrlab	Vectura Fertin Pharma - RYZE Project, Tata AIG General Insurance Company Limited Project	5.5		5.5	28
10	35	Grey Group	Diageo, Bacardi Project, Reliance Retail	2		2	3
11	8	The Womb	Samco	1.4		1.4	1
12	22	MullenLowe Lintas Group	Landmark Group, Tinder Project	1.3		1.3	2
13	14	Ogilvy	Aditya Birla Group, Eveready	0.7		0.7	2
14	9	VMLY&R0	Lakme Project, Ponds Project, Tira Retainer	0.7		0.7	4


					2023 (Jan-Feb)	127.4	120
					2022 (Jan-Feb)	106.2	125
					YoY Comparison	20.00%	-4.00%

MEDIA AGENCY LIST

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	EssenceMediacom	Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food	50.1		50.1	9
2	2	LS Digital	QuickHeal, Coding Ninja, Fantasy Akhada	16.4		16.4	12
3	13	Initiative	Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions	12.4		12.4	3
4	5	Havas Media	V-Guard AOR - full media planning and buying, PUMA, Itel Smartphones AOR - full media planning and buying	5.3		5.3	3
5	3	m/SIX	Pran Foods Local, Pran Foods Local	4.1		4.1	4
6	15	OMD MudraMax	McDonald's North India - Delhi, Lupin Pharma, SanDisk Pilot Project	3.8		3.8	3
7		OMG	Phillips Domestic Appliance, Jaguar Land Rover India	2.9		2.9	2
8	4	Mindshare	Skipper Limited Planning & Buying, Delhi International Airport	1.2		1.2	4
9	14	PHD	Scapia Cards	0.3		0.3	1
10	12	Wavemaker	Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR	1.2	Centuary Mattress	0.2	2





					2023 (Jan-Feb)	96.8	43
					2022 (Jan-Feb)	53	30
					YoY Comparison:	82.90%	43.30%