New Business League: February 2023 update

New leader on the creative agency list, while EssenceMediaCom continues to lead media agencies

Apr 17, 2023 09:03:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
 
CREATIVE AGENCY LIST
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
1 NP DigitalMadhavbaug Project, Login Radius Project, Ivy Central Project23.7 23.722
21BBDOJack Daniel’s Tennessee Whiskey, McCain Food20.4 20.42
33Havas WorldwideAntara Group, Chalet Hotels, Cocacola - Nutrilift Project18.1 18.111
45DDB Mudra GroupSapthagiri University, Sapthagiri University Project, GITAM University Project15.3 15.312
52CentrickKirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film10.7 10.77
66McCann WorldgroupReliance Retail, Phone Pe Project, Union Project9.6 9.66
74Wunderman ThompsonGlobal International School, Bajaj Pay, Manyavar Digital9.6 9.617
810M&C Saatchi GroupForest Essentials, Wow Skin Project, Respo Project8.4 8.43
97WondrlabVectura Fertin Pharma - RYZE Project, Tata AIG General Insurance Company Limited Project5.5 5.528
1035Grey GroupDiageo, Bacardi Project, Reliance Retail2 23
118The WombSamco1.4 1.41
1222MullenLowe Lintas GroupLandmark Group, Tinder Project1.3 1.32
1314OgilvyAditya Birla Group, Eveready0.7 0.72
149VMLY&R0Lakme Project, Ponds Project, Tira Retainer0.7 0.74
        
        
     2023 (Jan-Feb)127.4120
     2022 (Jan-Feb)106.2125
     YoY Comparison20.00%-4.00%
 
MEDIA AGENCY LIST
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11EssenceMediacomVivo Technology, IIFL Securities Limited Finance, Mars Inc Food50.1 50.19
22LS DigitalQuickHeal, Coding Ninja, Fantasy Akhada16.4 16.412
313InitiativeMinistry of Tourism Project, Centuary Mattress, Careleon Business Solutions12.4 12.43
45Havas MediaV-Guard AOR - full media planning and buying, PUMA, Itel Smartphones AOR - full media planning and buying5.3 5.33
53m/SIXPran Foods Local, Pran Foods Local4.1 4.14
615OMD MudraMaxMcDonald's North India - Delhi, Lupin Pharma, SanDisk Pilot Project3.8 3.83
7 OMGPhillips Domestic Appliance, Jaguar Land Rover India2.9 2.92
84MindshareSkipper Limited Planning & Buying, Delhi International Airport1.2 1.24
914PHDScapia Cards0.3 0.31
1012WavemakerStar Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR1.2Centuary Mattress0.22
        
        
        
        
        
     2023 (Jan-Feb)96.843
     2022 (Jan-Feb)5330
     YoY Comparison:82.90%43.30%

 

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