MySpace, the social networking site from Fox Interactive Media, has officially launched its Indian portal, MySpace India. The portal has also launched a developer platform for its Indian version where people can create applications for MySpace and distribute it globally.
With its launch, MySpace India has announced a slew of initiatives. The portal is partnering with the music label SaReGaMa to launch ‘Underground’ series where 30 new music bands will be selected from three cities, Mumbai, Delhi and Kolkata. It has also tied up with various film schools in India like Whistling Woods and Xavier’s Institute of Communication for the same series, where the winning entries will get projects from SaReGaMa.
There will be live series of concerts presented by MySpace featuring well-known artists which will subsequently be converted to television shows. MySpace India has tied up with Zee Café for the first music concert.
“The main source of revenue will be advertising,” said Amit Kapur, COO, MySpace. Banner advertising and branded communities are some forms of advertising that will be used. “We have created MySpace India to provide an opportunity to the developers, musicians and filmmakers to present their talent on a global scale,” said Travis Katz, managing director, International MySpace/Fox Interactive Media.
