Judy Franko
Sep 11, 2012

'My mandate is to integrate our online and the print and offer it as a package to advertisers'

In conversation with Pravin Menon, national head - ad sales, Vikatan Group, who has moved in from BCCL (and WWM) after a 14 year-stint

'My mandate is to integrate our online and the print and offer it as a package to advertisers'

Please tell us about your mandate at Vikatan.

I’m the national head for ad sales. I take care of print and online businesses. The online editions of our magazines have more than 80,000 paid subscriptions. My mandate is to integrate both our online and the print and offer it as a package to the advertisers. Part two would be to consolidate these brands. We want to position Vikatan as a 360-degree media Company.

How challenging do you think is your effort to integrate your online and print editions?

It’s really challenging. Clients and agencies are not aware of the numbers our magazines are delivering. First of all, we need to put these things together, showcase to the clients and tell them how effectively they can use this medium.

It’s been a week since you joined. How do you find your new assignment?

I’m still learning. As an organization, it’s very flexible and accommodating. There are editors who came in as student trainees and today are the publishers. I think that talks a lot about the culture of the organization and the overall scope for growth within the organization.

What are your plans for Vikatan in the next six months?

There is some very interesting thing coming up. I can’t disclose the details of it but it is going to be something to watch out for. Vikatan has consistently been launching new titles. Vikatan has entered into very niche areas such as farming. Now we are studying more than a couple of new spaces and we will keep you updated.

Source:
Campaign India