Mudra snares Unicef's Polio account

Mudra has bagged the creative duties of the Unicef-supported Pulse Polio programme after a multi-agency pitch. Ogilvy & Mather is the incumbent agency.The brief for the campaign remains the same: to help government in their efforts to immunize every child against polio until polio transmission has stopped. The campaign that is expected to be rolled out early next year, will be built around the creative brief of raising awareness and motivating families to get their children protected from polio.