Campaign India Team
Dec 02, 2008

Mudra snares Unicef's Polio account

Mudra has bagged the creative duties of the Unicef-supported Pulse Polio programme after a multi-agency pitch. Ogilvy & Mather is the incumbent agency.The brief for the campaign remains the same: to help government in their efforts to immunize every child against polio until polio transmission has stopped. The campaign that is expected to be rolled out early next year, will be built around the creative brief of raising awareness and motivating families to get their children protected from polio.

Mudra snares Unicef's Polio account

Mudra has bagged the creative duties of the Unicef-supported Pulse Polio programme after a multi-agency pitch. Ogilvy & Mather is the incumbent agency.
The brief for the campaign remains the same: to help government in their efforts to immunize every child against polio until polio transmission has stopped. The campaign that is expected to be rolled out early next year, will be built around the creative brief of raising awareness and motivating families to get their children protected from polio.

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

9 hours ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

9 hours ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract

1 day ago

Megha Tata to continue as president of IAA India

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office bearers