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Mudra Group has appointed Anurag Gupta (pictured) as president – strategic initiatives and integration. His appointment comes into effect from July 10. In his new role, Gupta’s mandate will be to take the group into events, sports, rural and retail marketing. He will also work very closely with the group’s newly appointed COO Pratap Bose and the senior management of the agency’s SBUs. Gupta’s previous stint was as President of Ogilvy Action.
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