Campaign India Team
Apr 02, 2015

MSM to launch new sports channel, Sony Kix

The channel will go on-air during the IPL, which begins on 8 April

MSM to launch new sports channel, Sony Kix
Multi Screen Media (MSM) will be launching a new sports channel called Sony Kix during the upcoming Indian Premier League. The channel will be airing the tournament with Tamil and Telugu feeds. 
 
Speaking with Campaign India, Prasanna Krishnan, EVP and business head, Sony Six, said, "There are two reasons why we've launched one more sports channel. When we have big tournaments going on like the FIFA World Cup and Euro (qualifiers), multiple matches are played at the same time. On a one-off occasion you can bring in a movie channel, but in the long-term we needed another sports channel. Secondly, we are seeing a trend of regional languages being consumed during big tournaments. So, with the IPL, we plan to use this channel for Telegu and Tamil feeds."
 
On content plans for the channel, Krishan said, "We'll be looking to constantly acquiring new sports properties for our sports business (Six and Kix), rather than only looking for content for this channel."
 
The IPL kicks off on 8 April.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Google's Scott Beaumont becomes new APAC president
Premium
4 hours ago

Google's Scott Beaumont becomes new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.

Premium
Initiative bags Joy Personal Care and X-Men's media
Premium
8 hours ago

Initiative bags Joy Personal Care and X-Men's media

The agency's Kolkata and Gurugram office will work on the account

Premium
CarDekho assigns media mandate to OMD
Premium
9 hours ago

CarDekho assigns media mandate to OMD

Agency assigns a dedicated team in Gurugram to handle the account

Premium
Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2
Premium
10 hours ago

Talkwalker’s Battle of the Brands: Chennai Super ...

A weekly section on brand chatter in the social space